​Our hospitality case studies demonstrate our capabilities

Our hospitality and catering services teams are equipped to provide the best food and service for a diverse range of event types and audiences. From sit-down meals to on-the-go snacks, corporate or private events, small or large gatherings, we cater to all requirements, whether at our own versatile venue or 100km away from our kitchens.

Learn more about the extent of our capabilities and the standard of planning and preparation that goes into our events by reading our case studies. From large offsite catering to the full complement of hospitality services we can offer within our own premises, these examples will give you food for thought.

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You can browse through our case studies and filter therough them by using the dropdown menu

  • Cityscape Global

    Cityscape GlobalSeptember 2014

    The region’s largest property show attracts around 25,000 visitors, each with their own premium food and drink expectations in line with the event’s high-profile positioning. By optimising our network of stand catering, trolley service, cafés and meeting rooms, our expert team guaranteed a seamless, full-spectrum hospitality and catering service throughout.

    The region’s largest property show, Cityscape Global, is a highly anticipated platform for local and international real estate development launches. It attracts around 25,000 visitors over its three-day duration. Each has their own premium food and drink expectations in line with the event’s high-profile positioning.

    We offer the region’s biggest and most experienced team of caterers. So to guarantee a world-class experience for an increasingly discerning international clientele, Cityscape Global were in good hands.

    Having grown 22 per cent year-on-year, the show comprised the main exhibition, three simultaneous conferences, six seminars, four workshops and one glittering awards ceremony. We deployed complex resources to cater to a wide range of international visitors, while meeting the premium standards aligned with the Cityscape brand.

    By optimising our network of stand catering, trolley service, cafés and meeting rooms, our team guaranteed a seamless, full-spectrum hospitality and catering service throughout.



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  • NuSkin Incentive

    NuSkin IncentiveApril 2014

    When sales delegates from Chinese beauty products giant, Nu Skin Enterprises united at Yas Marina Circuit in Abu Dhabi, we served up a stunning banquet for more than 8,000 people a day. Our catering and hospitality services team committed to three months of intensive planning, including a month’s training for the 350 members of staff involved.

    We recently received our biggest-ever single incentives group, welcoming more than 16,500 sales delegates from Chinese beauty products giant, Nu Skin Enterprises. Held at Yas Marina Circuit in Abu Dhabi, we catered to more than 8,000 people a day. Distance itself was a challenge, as the event site was more than 130km from our own premises.

    Our catering and hospitality team committed to three months of intensive planning, factoring in one month’s training for the 350 members of staff involved. Our dedicated in-house team was assigned on the ground at the site for a week before the event to execute the pre-planning in terms of set-up and logistics.

    We used special operation chiller trucks to transport 15,000 bottles of water, 15,000 bottles of juice, 10,000 assorted drinks and around 16,000 lunchboxes to Yas Marina Circuit from our Dubai hub. To ensure seamless delivery, our catering team meticulously planned logistics over a two-week strategy session, before placing our dedicated team members in open locations to distribute each pack individually.

    Queue management was paramount for the smooth running of the evening’s carnival area. We successfully diverted thousands of guests to different locations to ease the flow of people. We manned all beverage stands, food counters and side stands with complete precision to ensure guests were served promptly and efficiently. In the VIP area, we executed food delivery to perfection and treated our guests with our exemplary product knowledge and service etiquette.



    Download the full case study here
  • Dubai Airshow

    Dubai AirshowNovember 2013

    With the eyes of the world on the Dubai Airshow, our hospitality team came together to deliver our biggest offsite hospitality project ever, catering to more than 60,000 visitors and 1,000 exhibitors from around the world. Adding to the challenge was the never before-used venue, Dubai World Central, spanning 645,000m2 and located more than 80km from DWTC.

    With the eyes of the world on Dubai Airshow, our hospitality team came together to deliver our biggest offsite hospitality project ever, catering to more than 60,000 visitors and 1,000 exhibitors from around the world.

    This was no small feat by any means. As one of the world’s biggest aerospace exhibitions, the biennial show attracts heads of state, military chiefs, ambassadors and global CEOs to gather and discuss multi-million business deals at what has become known as one of the industry’s most lucrative networking platforms.

    Adding to the challenge was the never before-used venue, Dubai World Central. Spanning 645,000 sqm, the site is more than 80km from DWTC. With limited onsite space and kitchen facilities, how would the team deliver nearly 106,000 daily meal covers? And given the tight security, logistically how would they ensure that the 7,190 service team members and chefs, 63 tonnes of produce, mountains of china and glassware would be set up and ready to go before the first guests arrived?

    At the end of the day, our hospitality and catering team got down to business and delivered a smooth and uninterrupted service worthy of the DWTC brand throughout the show.



    Download the full case study here | Watch the video